A large and costly superstructure does not favour customers. Aoptik operates on the principle that local staff run the business and is an entrepreneurial Swedish chain founded in Ulricehamn.<\/p>\n
Johan Olofsson, founder of Aoptik, entered the optical industry less than ten years ago after a career in cancer research. He is not an optician but is good at building trust and creating business.<\/p>\n
\"I trust my staff. I have chosen them because they know their stuff and they are the ones who run the real business<\/i>\"<\/p>\n
Johan himself sat in the \"head office\", a 2.6 square metre closet in the Ulricehamn store and kept an eye on finances and marketing before he had to change jobs for various reasons.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[],"class_list":["post-7102","company","type-company","status-publish","hentry","category-all","category-im","category-optik","category-other","category-show-on-map","category-zon-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/malmocity.se\/en\/wp-json\/wp\/v2\/company\/7102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malmocity.se\/en\/wp-json\/wp\/v2\/company"}],"about":[{"href":"https:\/\/malmocity.se\/en\/wp-json\/wp\/v2\/types\/company"}],"wp:attachment":[{"href":"https:\/\/malmocity.se\/en\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malmocity.se\/en\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}