Here you can find garments from completely different eras and really build your own style.
How did your business start?
The business started out of my love for second hand and a desire to do something of my own. I was looking for a job and wondering whether I should start studying or do something completely different. The idea of starting something of my own never left me, and finally I felt it was time to take the chance.
What is your vision for the shop?
My vision is for the whole of Malmö to be able to shop with us and for second-hand shopping to become more normalised. Many people have already found their way here, but I think there are still many who want to but don't quite dare or haven't taken the step yet.
How do you work with sustainability in practice?
We work to give clothes a longer life by bringing in garments from across Europe and reselling them. These are usually quality garments that last a long time.
We buy a lot ourselves, but we also accept garments from people who want to return them. In this way, we help to circulate more garments instead of letting them go to waste.
What does being part of the City mean to you?
It means a lot. I love Malmö and the culture we have here. It feels like a city where you can really express yourself in different ways.
It is also a city that is just the right size. There is room to grow while still feeling close and personal.
How do you select the range?
We focus first and foremost on quality and condition. Garments must be clean and in good condition.
We stick to a clear style with a focus on the 90s and Y2K, but sometimes also bring in more modern garments that fit into the whole.
What do you think distinguishes second hand from new fashion?
Second hand allows you to find garments from many different eras and styles. This allows you to create a truly personalised style instead of just following trends.
For example, you can find a garment that is almost a hundred years old and build something completely unique around it.
What inspires you in your work?
What inspires me is to create something that has meaning. Something that means something both to me and to Malmö.
I want what I do to contribute to something positive.
What do you hope customers feel when they leave the shop?
That they want to come back and are happy to bring friends and family.
We want people to feel happy and inspired after a visit, whether they have shopped or not.
If someone has never shopped second-hand, what would you say to them?
I have friends who want to start but find it hard to see the possibilities at first. It's something you learn over time.
A good tip is to start with accessories and then move on to simpler pieces like jeans. After that, it will be easier to find and dare to try more unique garments.
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