Peak Performance was founded in Sweden in 1986 by a couple of passionate skiers who decided to live their dream. Since then, we have been committed to making technologically advanced active wear and timeless leisurewear, all with uncompromising quality and nature as inspiration.
Active collection (Ski, Outdoor, Training and Golf) is our heart and soul and where it all began. For 25 years we have been creating technical, fashionable and innovative activewear that represents our passion for playful and colourful designs.
The Casual collection is deeply rooted in our long history of making quality clothing. Styles are inspired by our outdoor heritage and characterised by natural materials, impeccable cuts, trims and details. Combined with technical know-how from our active heritage - uniqueness is created.
Peak Performance is a lifestyle brand with a real history and a long history. Peak Performance consumers are not divided into age groups or gender. We call our core consumers 'Social Adventurers'. Social Adventurers are people who seek new experiences, enjoy being outside and being active, socialising with friends and meeting new people. They have an open mind, love skiing and stylish design. They like genuine things with a story and they never compromise when it comes to quality.
'Our products and everything we do stick to the simple philosophy that we've had from the beginning: that products that we ourselves like and want. It all started with skiwear, but then we realised we needed something to wear after the ski lifts have closed."
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