The places

We meet in town

Someone says; we meet in town, someone else; we meet in town. But we mean the same thing. See you in the city!
Sometimes we talk about the city centre, sometimes the inner city, sometimes the town centre. HUI's City Index uses the terms city centre and surrounding, less dense inner city. The master plan uses the terms inner city and future inner city. And this is where the exciting thing is that the surrounding, neighbouring areas are attracting attention, that they want to be upgraded! And this is happening all the time, gradually.

The parks

Malmö is the city of parks. There are 15 major parks in Malmö. The green spaces in the city are well-visited oases that attract young and old alike for relaxation, play and entertainment. What is special about the parks in Malmö is that each park has a very special character. Stapelbäddsparken, for example, is a park for more action-packed activities, while Bulltoftaparken acts as a large lung of forest in the centre of the city. Pildammsparken is an oasis for those who want to stroll around and relax, while Daniaparken is the perfect place for sunbathing.

Kungsparken and Slottsparken are examples of very old parks, while Sjöhästparken and Scaniaparken are almost entirely new.

But green also means ecologically sustainable, and many places and events are ecologically sustainable.

Photo: Monkey eye

Tree plantations

A record number of trees have been planted in the city centre. This contributes to a more favourable environment for people. Trees are also expert at cooling and lowering temperatures in an urban city centre in a heatwave.

City tree

The city of Malmö is growing rapidly, and to promote the environment, mental and physical health, and design, Malmö is actively working to increase the canopy cover in the city by planting trees. The trees contribute with several good environmental aspects for our city, but also increase the design value of the place they stand on. Every year, hundreds of trees are planted to replace old trees, but they are also planted in new places to refine Malmö. New parks and avenues are continuously being planted in Malmö with more environmentally and climate-friendly tree species to build a more sustainable city. In 2020-2021, 150 trees were planted in the Möllevången area.

The flower programme

Each year, the City of Malmö's flowerbeds and urns are designed with a unique theme that determines their colour and shape. The programme has three seasonal aspects: spring, summer and autumn/winter. The mission of the flower programme is to decorate Malmö and the city's events with flowers throughout the year. This applies to both the city centre and the outer urban areas. Malmö's floral decoration should demonstrate a care for the urban environment aimed at both visitors and Malmö residents. The programme will help to strengthen Malmö's image as a city that values and cares about the urban environment, its residents and visitors. It should be beautiful, innovative, educational and sustainable. The decoration of the city centre is done in dialogue with Malmö Citysamverkan. For temporary events, there is cooperation with organisers of various kinds. The colours from the flower programme are also used, in combination with the visual positioning of the street, for the welcoming banners on Södra Förstadsgatan, which are set up in a collaboration between Malmö Citysamverkan, property owners and the Leisure Administration.

Photo: Thyra Evenäs Brandt

Seasonal decorations 2022

In 2022, the City of Malmö has worked with "Seasonal decorations", which means that places along Södergatan and Södra Förstadsgatan are beautified a little extra through temporary installations and decorations during the year. The purpose of seasonal decorations is to beautify the urban space through temporary decorations and installations, but also to add greenery that draws attention to the seasons that prevail at that time. In 2022, two seasonal decorations were carried out, one in the spring in April with the theme of Easter and one in the autumn in October with the theme of autumn berries.

Easter theme

To mark Easter, a total of 21 Easter trees were placed in different groups at Stortorget, Gustav Adolfs torg, Baltzarsgatan/Skomakargatan and Solens finger. In addition to the Easter trees, 48 flower platters were also placed with blooming narcissi in yellow and white.

Autumnberry theme

During the month of October, two Höstbersåer were erected in the city centre. One on Gustav Adolf's Square and one at the junction of Baltzarsgatan/Skomakargatan. The Höstbersåerna were decorated with park sofas framed by large oak barrels containing shrubs and perennials in various autumn colours. Yellow lampshades hung over the seats and the floor consisted of rag rugs in different colours and sizes. In addition to contributing greenery and autumn colour, the autumn berries were used as seating by Malmö residents and were perceived as a successful element in the urban space.

The castle garden

Slottsträdgården has long been a green oasis for Malmö residents to come and enjoy beautiful plants in peace and quiet. During the pandemic, we noticed how important it was for people in the city to have a green place like this with the opportunity to linger outdoors, celebrate great-grandmother's birthday under the apple trees or just take the morning paper and thermos and sit for a while. Therefore, it became extra important for us to value our collaborations with, for example, our friends association who not only grow on the site but also create smaller events, our tenant Slottsträdgården Kafé & Restaurang which now activates the garden all year round with its events and café activities after the expansion. This has also meant that we have invested in new beautiful lighting for visitors to find their way around the garden.

The Castle Garden visitor centre always offers something new for the visitor all year round. Each new season is packed with different kinds of novelties. It is a place of public education and inspiration where everything is based on sustainability and biodiversity. By building the Sensory Garden, for example, the Palace Garden has added another popular area for both young and old. The different rooms in the theme garden create a place where more people can spend time at the same time, whether they want to build a sandcastle or read a good book in the shade of a yew hedge. With this new theme garden and the entire Visitor Centre, we are meeting the following Agenda30 goals, among others;

• 3: Good health and well-being
• 11: Sustainable cities and communities
• 15: Ecosystems and biodiversity

Photo: Monkey eye

Sanitation

Public toilets

The City of Malmö has a programme to expand and upgrade public toilets in the city. And most public toilets are located in the centre of Malmö. Historically, these facilities have not been particularly inviting, but over the last ten years the design and functionality have been upgraded.

Over the past year, a new public toilet building has been added at Drottningtorget in the city centre, and two public toilets have been refurbished. The work is progressing continuously and as the public space in the city grows, the number of public toilets is increasing. These are also marked on both digital and analogue tourist maps. There is also a manned toilet in the centre of Gustav Adolfs torg.

Talk dirty

The City of Malmö has been running annual cleanliness campaigns since 2014. The campaigns have had a tradition of trying to appeal to "all Malmö residents" and with a tone that mainly attracted those who already do the right thing. We felt it was time for a change and to really try to reach those who actually litter. Surveys showed that young people in Malmö litter more than older people, and men more than women. The research also showed that the target group is individualistic and cares a lot about image, which meant that the campaign was angled towards the idea that littering makes you unattractive. Malmö's talking litter bins got "dirty" votes, we put up stickers and posters with quotes from the target group where they answered the question how they see a person who litters. The campaign was also spread on social media, through stickers with a phone number and the invitation to "talk dirty" but when you called, you got facts about litter, an audio drama that was available on Spotify and Soundcloud, and a website where everything was linked and which contained information about litter and the campaign.

The campaign was successful and our talking litter bins became a world news story, attracting the attention of 140 international media (and an organic social media reach of 563 million with 130 000 interactions!!!), but most importantly we managed to reach the target audience at home. The target audience is fast scrolling but largely stayed on the different media to read, listen and absorb the information. The campaign was also very successful, especially on TikTok, where it was widely shared and the use of our smart bins increased significantly, both during and after the campaign period (bin use increased by 398%).

The project was carried out together with BBDO Nordics. Read more here and watch clips: Dirty talk - BBDO Nordics

Last Week Tonight with John Oliver

Waste management in co-operation

Several cleaning days have been organised by Malmö Citysamverkan in collaboration, in different parts of the city, with the participation of municipal officials, politicians, property owners, students, cleaning companies, business managers and Citysamverkan staff. Waste management is one of the issues that Malmö Citysamverkan's working group for Södra Förstadsgatan was tasked with looking into. An excellent opportunity arose when Södra Förstadsgatan became a pilot project for coordinated cleaning by a single operator from facade to facade during the period April 2017 to April 2019. Coronan then intervened, but the result was good and the experience is available for any similar arrangements in the future.

Lighting plan Malmö City

In 2019, the collaboration on lighting was deepened when a joint Lighting Plan Malmö City was developed. This was done through a competition procedure in which four agencies were invited to participate. The working group participants represented both the City of Malmö and Malmö Citysamverkan. The jury consisted of three representatives from the municipality and three from the business community. The winning proposal was Tengboms "It is most beautiful in the dark". It is intended to be used by both the municipality when street lighting is to be reviewed, and property owners for example facade lighting projects, but also by other traders to review lighting in shop windows.

Metropolis: by LIGHT

The City of Malmö has organised :by LIGHT on four occasions: 2004 Möllevången, 2008 Slottsparken, 2012 Drottningtorget, and 2018 in the area around Malmö Live. The aim of the concept is to create a platform for the lighting industry, in collaboration with other professional disciplines, to find new, innovative solutions for the lighting of public spaces. The aim is also to provide the public with experiences that inspire, create safety and a desire to spend time outdoors in the public environment even during the dark hours of the day.

Metropolis: by LIGHT is also the result of the Interreg project Lighting Metropolis 2015-2018. It was a collaboration between Swedish and Danish actors in urban development and light.
In Metropolis: by LIGHT, the city collaborated with various companies, lighting designers and artists.
It was a successful event with 44 light objects. During the event, we had around 90,000 visits and guided tours by
3100 people over 9 days.

Christmas lights

During the winter, Malmö's city centre is adorned with atmospheric lighting. In Malmö, it is not the city that is responsible for all Christmas lighting, but the responsibility is shared. The work is project managed by a joint working group. Over the years, MCS has purchased and taken responsibility for the operation of 120 hanging curtains across the city centre. In 2023, Malmö Citysamverkan has collected an extra SEK 600,000 from 19 different property owners, mainly for new investment in new curtains but also for operating costs on the main routes in the northern city centre. The twelve-year-old curtains from there are used as spare material and can also be hung on streets where the requirements are lower. This is good both from a sustainability perspective and for testing new locations. In 2019 and 2022, Malmö Citysamverkan invested a total of SEK 400,000 in four Instagram-friendly installations for the city's squares. Malmö Citysamverkan is also responsible for the operation of these. Malmö Citysamverkan has previously also purchased a large number of light trees for the pedestrianised areas, but the responsibility for operating them has been transferred to the City of Malmö, which is also responsible for all other seasonal lighting. Mainly in squares, but also at road junctions, on bridges and on illuminated columns along the streets.

Photo: Jonas Persson

Housing

Malmö city centre is a dense urban area with little room for expansion. However, construction is taking place at the edges of the city centre, and the city is slowly but surely expanding. In the north-western part of the city, where the city centre meets Varvsstaden and Västra hamnen, construction is in full swing.
Along the Citadellskajen/Citadellsvägen stretch, there will be a total of about 400 apartments. Skanska has built 220 apartments in its neighbourhoods in the eastern part of the stretch. Riksbyggen is building west of Citadellsbron up to Skeppsgatan. The development there will enable around 180 apartments in apartment blocks and office premises with 400 workplaces.

Physical changes/projects 

Life by the water
Malmö is a harbour city - the city lives and grows by the water, by the sea. The sea reaches all the way into the city centre and the canals meander further into the city. Half of Malmö consists of sea and a coastline of 43 kilometres.

Västra hamnen, Dockan, Universitetsholmen - neighbourhoods close to the city that have emerged in recent decades. And now work is beginning on Nyhamnen, a large development area that starts in the city centre, at Malmö C, and extends into the old port areas a little further north. Malmö's harbours have long been important. The merchant and tobacco general Frans Suell had many strings to his bow. In 1775, for example, he took the initiative to start building a harbour in Malmö when he realised that the area's shallow shores were causing problems for the increasingly important merchant shipping. This led to regular dredging of the harbour, repairs to the old ship's bridge, reinforcement of the piles and the construction of new areas for handling goods, loading and unloading, and the harbour grew. And now it's time for another big step with Nyhamnen. In Malmö, life goes on by the water.

Malmö, the coastal city of the future

In 2018, the Malmö City Council tasked the relevant city departments with developing a plan to strengthen Malmö's role as a coastal city of the future. The plan extends to 2023 and a number of activities have been carried out in 2018-2022, in which the city has collaborated with a number of private and non-profit actors. Here is a selection of activities that have been carried out, in the city centre or close to it, focusing on the value of blue spaces.

• The City of Malmö has worked to promote the issue of marine awareness within the framework of Sweden's commitments in UN Decade for the Oceans (In May 2022, the City of Malmö, together with the Swedish Agency for Marine and Water Management and WMU, hosted the conference One Ocean - One Planet: Ocean Literacy Action 2022, Sweden's first activity within the Decade of Ocean Science.
• The integration project Water scientists - mobile water laboratory (2019-2021) has been implemented with the support of the Marcus and Amalia Wallenberg Memorial Foundation. In total, more than 10,000 people from the target group have participated.
• A localisation study for future central locations city centre has been developed and provides a basis for further investigations on the issue.
• In 2020, the City of Malmö finalised a plan for dredging and maintenance of the canal. Work to develop and streamline cleaning in Malmö's canals and harbours to strengthen the recreational qualities is ongoing and will continue in the future.
• In the autumn of 2022, the city has ordered sample fishing and analyses of perch in the canal to check the edibility of the fish meat against EU limits. This is because perch fishing in particular is very popular in Canals of Malmö. Now a guideline for angling
• The City of Malmö has developed a Masterplan for the Port of Malmö. The main purpose of the Port of Malmö Masterplan is to describe how the City of Malmö, from a landowner perspective, wants the development of the Port of Malmö to look like over the next 30 years.
• One Cooperation agreement between the City of Malmö and the World Maritime University-Sasakawa Global Ocean Institute was developed and signed by the President of the City Council and the Rector of WMU, respectively, in connection with the inauguration of the Institute in May 2018. The agreement focuses on three thematic areas of cooperation: Ocean Literacy training activities, research and capacity building initiatives, and cooperation on conferences, seminars and workshops.
• The work to develop and profile Malmö's designation as Local Ocean Action Hub of the UN Local 2030 Network as part of the implementation of the UN Sustainable Development Goals was launched in 2018. The focus of the hub will be on coastal cities, oceans, marine awareness and the impact of land-based activities on marine and coastal environments.

Shipyard town

Varvsstaden is Kockum's old shipyard industrial area, which connects to Dockan and Västra Hamnen in the north, and Universitetsholmen and the city centre in the south-east. The transformation will take place over a long period of time, with a focus on preserving the shipyard basins and the K-labelled buildings. Several bridge connections will be established for walking, cycling and public transport - across the shipyard basin, thus linking the city centre with Varvsstaden. The land and the project are owned by Varvsstaden AB. The City of Malmö will be responsible for building bridges and public spaces. Plans include the Styrmansbron bridge, a combined public transport and pedestrian/cycle bridge.

Parts of the public space in Varvsstaden that have been completed include the park Nils Holmströms plats and the jetty along the quayside. The small park dates from the 1910s, but has been hidden by Kockum's administrative building. The remaining public space will be completed as Varvsstaden expands.

Watch the film here!

Citadel Quay

Citadellsvägen used to be a motorised street in a prime location next to the canal, opposite the castle. Now, the area has been completely transformed and Malmö has gained another attractive and recreational canalside street. Homes with cafés and restaurants on the ground floors make this a vibrant city waterfront promenade.

The quayside has been designed as an attractive pedestrian-prioritised recreational route with elements of greenery, activity points and good seating facilities. The project is a collaboration between the City of Malmö and property owners.

The canal route, with fishing and city piers

The aim of the Kanalstråket project has been to create recreational areas with close contact with the water at more locations along the canal. Two floating docks of different character have been built at two locations in the canal; at Berghult's garden and at Uppsalakajen. The jetties have been in place since June 2022 and have been well received by Malmö residents. They are used, among other things, for resting and water contact, mooring of small boats and for fishing.

In addition to these, two other piers, the Dragon Boat Pier at Raoul Wallenberg Park and the floating pier at Paulibron, have been refurbished to fulfil a similar purpose. At Drakbåtsbryggan you can also rent pedal boats to experience Malmö's city centre from the water. The jetty has also become a popular meeting place, for example for eating lunch outdoors. The floating jetty at Paulibron was completed in December 2022 and has been given more seating and standing space for socialising and fishing. Some of the jetties will be complemented with fishing information to promote urban fishing. The signs aim to help and introduce the uninitiated, but also help with the rules that apply.

We meet in town

The northern boundary of the Malmö city centre is today seen as the area at Malmö C. But Malmö C is also the southern border of Nyhamnen. This is where the city and the harbour meet, and the city slowly stretches outwards in different directions, expanding and upgrading! Many meeting places, large and small, commercial and public, extend through the city centre.

Malmö C and New harbour

The area outside the northern entrances to Malmö C has recently been given a facelift in connection with development in the area, and construction is in full swing here: housing, offices, retail. Completion of public spaces in the neighbourhoods was completed in 2020, including Rälsplatsen, conversion of Limhamnsspåret into a pedestrian and cycle path, new footpaths around buildings in Rallaren, reconstruction of Lokgatan and reconstruction of the Carlsgatan - Lokgatan intersection.

Posthusplatsen and Skeppsbrokajen are located north-west of Malmö C. Malmö's politicians want to see more urban life in these places and have commissioned officials to work on site development here, including a focus on street food. Investigations are underway! A little northeast of Malmö C, on municipal land awaiting development, the city has built a temporary event site with the necessary facilities. The site can accommodate 30,000-50,000 people and during the summer of 2022, Big Slap was organised here, with, among others. Justin Bieber. The City of Malmö provided the venue and private organisers hosted the event.

The continued expansion of Nyhamnen is progressing in the area north of Malmö C, and within a couple of years the construction will look further north-west and then work its way east over the next 25-30 years. Below are pictures of Nyhamnen today, and Nyhamnen in 2050.

The knitwear factory

Malmö's property owners are working sustainably to develop their properties. One recent example is Trikåfabriken, where property owner Stena Fastigheter and contractor Servicekuben have transformed an old listed building into a modern office building with respect for history - while tenants have remained in the building.

In addition, the renovation is one of Sweden's first remodelling projects that has been climate-calculated and is planned to meet the certification criteria according to Miljöbyggnad level Gold. The project is now nominated for Building of the Year 2023 in the Renovation category. Briefly about the project:

• A "Recycling Museum" was created where items such as door panels, handles, lamps, flooring and boards, bricks, bricks, rosette valves, etc. were collected. Loose furniture was given to existing tenants.
• Artist Eloise Gillow created a large-scale mural in the courtyard. The artwork was produced in a collaborative project between Artscape, Stena Fastigheter, Möllevångsskolan and BID Möllevången.
• By connecting the property to CESO Digital District Heating, the power output of the property can be limited when the grid load is high, relieving the entire city's energy supply system and significantly reducing the city's CO2 emissions annually by up to 3,400 kilograms.

Abbess 2

Another example of sustainable property development in Malmö City is Vasakronan's newly built property Abbedissan 2, which won the Green Lance 2021 award. The jury's motivation:

"Priorn has the energy solution that stands out - or rather down to a depth of 350 metres. With geothermal energy, the building is supplied with both heating and cooling according to seasonal needs. Moreover, the energy is also sufficient for the neighbouring property. As a quiet contrast to the central and energetic location, the Garden of the Senses rests on top of the Memorial Clinic's operations. The different rooms of the garden offer experiences for smell, sight and touch, which provide good memory associations and opportunities for recovery for patients, relatives and staff. Priorn is a first step on the road to climate-neutral construction in the city. As a pioneer, Priorn shows where the major efforts need to be made to achieve Malmö's climate goals."

All Vasakronan's properties in Malmö are LEED certified (global certification system, which aims to identify, implement and measure environmentally friendly design, construction, operation and maintenance) and Abbedissan 2 is certified according to LEED Platinum and has achieved one of Sweden's highest scores.

Malmö City Theatre

One of the most exciting additions to Malmö's rich cultural life is the redevelopment of Malmö City Theatre, right in the centre of Malmö. Malmö Stadsteater is one of Sweden's leading city theatres with a vision to pave the way for greater inclusion and community through dramatic theatre. The city theatre's ambition is to be of interest to as broad and diverse an audience as possible, partly through systematic audience participation work. They strive to create engaging theatre at a high artistic level, reflecting the present and using history to portray the present and the future.

On 24 February 2023, Malmö Stadsteater's large stage Hippodromen will be reopened, which has undergone an extensive renovation since 2021 for 110 million. The Hippodrome was built in 1899 as a circus building, then it became a theatre, then a church, and then a theatre again in 1994. The renovation is part of the theatre's ambition to become a more open and democratic meeting place, and the Stadsteatern has thus received a new entrance, new catering and a redesigned auditorium. This investment is a welcome effort to further strengthen Malmö as a cultural destination.

Rainbow benches

In 2021, the City of Malmö made a temporary change to the urban environment in the form of rainbow-coloured park benches to mark CPH 2021 World Pride. 100 rainbow-coloured benches were placed throughout the city and remained in place throughout the Pride year. The benches were much appreciated and after they were removed, there were requests from citizens (so-called Malmöinitiativ) to get them back. The Property and Street Office then developed a proposal for a more long-term/permanent placement that was adopted by the committee. Today, we therefore have 26 rainbow benches along the pedestrian and cycle path between the Central Station and City Hall.

Summer streets and squares

The summer street concept has been implemented in Malmö since 2017, and during the 2022 season covered five streets; Friisgatan, Claesgatan, Kärleksgatan, Järnvägsgatan and Ängelholmsgatan. The summer streets enable a new way of thinking about how Malmö's street space can be used. On a summer street, pedestrians and public life should always have the highest priority. Instead of car parking and through traffic, more space is given to pedestrians, cyclists, greenery and seating.

Malmö's first summer street was Friisgatan, where a first test year was carried out in 2017 and showed that a majority of Malmö residents wanted it to continue. In December of the same year, the Property and Street Office was also tasked with investigating how the summer street concept could be broadened and applied in more places. A working group produced the document Summer streets in Malmö - concept description, which sets out the direction for further work on summer streets. Among other things, the document presents various criteria for where and how a summer street can be established. One such criterion is, for example, that the initiative for a summer street should preferably come from associations or residents along a particular stretch of street. This local anchoring and collaboration has been a recipe for success for the concept, and close dialogue with traders along a particular summer street has always been an important part of the project. For example, the Property and Streets Office had a dialogue with Malmö Citysamverkan about a possible new summer street in the city, where Malmö Citysamverkan made suggestions. This resulted in Kärleksgatan becoming a summer street in 2020-2022 and being extended for a further three-year period. In addition to this, Malmö Citysamverkan invited the business community (the businesses on/around the street) to a meeting to get their thoughts and ideas. There, the businesses could ask questions directly to traffic planners and project managers.

Since 2017, a number of evaluations have been carried out of the various summer streets, to create a clear picture of what Malmö residents think of the concept. In these evaluations, three different groups of respondents have always been represented: businesses, residents and visitors. On Kärleksgatan, the Property and Street Office and Malmö Citysamverkan have collaborated, among other things, on decoration in the air (jeans and flowers, different years) and dialogue and communication with the business community. In 2023, a dialogue will be held with residents and visitors to get their wishes on what a future Davidshall Square could look like. A dedicated space will be created to invite this dialogue, in order to get the most relevant input possible.

Photo: Monkey eye

The four areas of Malmö City:

Area 1 - yellow
Triangelns citygalleria, Triangeltorget, northern part of Södra Förstadsgatan, Södertull.

Area 2 - red
Gustav Adolfs torg, Hansa citygalleria, Södergatan, Skomakaregatan, Baltzarsgatan, Lilla torg

Area 3 - purple
Davidshallstorg and the rest of the neighbouring area

Area 4 - pink
Gamla Väster, Stortorget, Kalendegatan, Djäknegatan, Hamngatan, Centralen, Kv Caroli citygalleria

Area 1: Södra Förstadsgatan
Södra Förstadsgatan stretches from the canal and Södertull in the north to Södervärn in the south. The street is about 1.2 km long and 500 m in the northern part is pedestrianised and is one of Malmö's most important shopping streets.
One interesting venture is the upcoming redevelopment of a plaza on Södra Förstadsgatan, next to an artwork called "Finger of the Sun". This is currently an underutilised, somewhat run-down space that will be transformed into a central plaza with trees, perennial plantings, new lighting and new benches. The aim of the project is to increase the attractiveness of the city centre at all hours of the day and night for most of the year. The site was selected as an important node on the street by a working group created within Malmö Citysamverkan. During the course of the project, information meetings were held and communication took place with the property owners concerned. The detailed design of the site was completed in early summer 2022, with redevelopment in 2023. One project that has already been carried out is new permanent oak benches at the northern point of the pedestrian zone, as well as various lighting in the trees above the benches. This was done in 2020 and 2022.

The northern part of Södra Förstadsgatan was hit very hard by vacancies in 2013-2014. This was partly due to changes in movement patterns following the opening of the City Tunnel in December 2010, the arrival of additional retail areas outside the city centre and the start of e-commerce. Malmö Citysamverkan then commissioned a jointly financed analysis in which the city centre was divided into four sub-areas, each with its own character. Vasakronan, which owns about 40% of the properties along the street, took this a step further and carried out more in-depth positioning work that resulted in the position "Idyllic city street" with the value words "Genuine, Cosy, Inspiring". From 2016, this was disseminated to other property owners along the street and a sales material was produced.

In 2018, Malmö Citysamverkan collected funding from all property owners and this was used for joint efforts on the street such as temporary installations, welcoming banners and graffiti removal efforts. In connection with this, street cleaning was also coordinated in a two-year project. Additional co-financing was provided in 2019 by two property owners so that Malmö Citysamverkan could carry out a larger seating installation for a longer period of time as an input to the upcoming site transformation. This was also done in collaboration with the municipality as their lighting technician contributed with lighting inside the installation. Sausage trolleys and temporary sales from market stalls have been moved from the street to the square as they did not contribute positively to the stationary trade.

The street has several beautiful murals, the latest of which, "Lady of Malmö", was installed in 2018 through a collaboration between one of the property owners and the city. The previously high number of vacancies was halved on the street and the flow of visitors increased steadily by an average of 3.5 % per year during the years 2015-2019.

The southern part of the street, from Triangeln to Södra Fiskartorget, is a motorised street. Investigation work is currently underway regarding the future of this section. Within the metropolitan package, the stretch is also designated as a cycling object. By rebuilding facade to facade, the accessibility of the bicycle will be prioritised at the same time as design and traffic regulation will strengthen the street's conditions for urban life by increasing greenery, living spaces and accessibility for pedestrians. This does not necessarily mean that the street will be turned into a pedestrian street, but car traffic will be deprioritised from the current regulation. Within the feasibility study assignment, the project group has produced a physical 3D model at a scale of 1:200. A 4 metre long model that can be furnished with different functions and other content at the same scale. The model is a tool both in the work of the project group but also in communication with politics and external partners. Through a clear physical model, we can describe different consequences in the distribution between different areas and functions depending on what is added or removed. A decision will be made on the future design of the street in September 2023.

Area 1: Triangle Square
Triangeln and Triangeltorget form the boundary between the pedestrianised and motorised parts of Södra Förstadsgatan. The square is a densely populated and popular meeting place. The triangular square from the 1990s has recently been given an even more central position between the Triangle Station and the pedestrianised part of the street, after the bus service was moved to Rådmansgatan. To create a pleasant and functional connection between these two points, the square has now been given a major facelift, with new paving, more seating and green plantings, and increased accessibility. Children and safety have been particularly important in the development of the square. By creating a better flow across the square with several visible seating options, the perceived safety is greater, both day and evening. The wooden podiums also encourage children to play and move. The fountain will also be more interactive and accessible, as seating has been created next to it. Completed in 2020, the project was co-financed by the City of Malmö and the five property owners around the square, through dialogue in Malmö Citysamverkan. It has led to improved utilisation of the square by residents and visitors, and vacant premises have found new tenants. It has also been possible to use the square as an event venue in a more attractive way than before.

Area 1: Södertull
As Vasakronan owns the majority of the properties at Södertull, they have taken the lead in driving the development forward for this location. Over the years, it has gone from having a rather scattered content to now being a destination for food and a young and different retail offering. The positioning is "Urban and Innovative Neighbourhood" with the key words "Develop, Experience, Update". This work, which has succeeded in seeing the whole picture, has led to a neighbourhood where both the activities at street level and up in the building interact with each other. It is now a hub where game development companies and IT companies coexist with exciting restaurants, a cinema, electric car sales and Clas Ohlson's store and their digital development office. Soon a karaoke bar and a permanent pop-up venue (Open Spot) will open to emphasise innovation and a place that is evolving. Vasakronan has also invested in lighting on its properties to clearly mark the site in the evening for both pedestrians and motorists.

Area 2: Södergatan
Following the success of the development of Södra Förstadsgatan, it was decided to carry out positioning work for Södergatan as well, as there is a need to develop the street. The work began in 2021 and five property owners along and near the street co-financed the analysis, which was project managed by Malmö Citysamverkan. Participants from property owners, the City of Malmö, Malmö Citysamverkan and trade and other businesses contributed input to the analysis through workshops led by an agency. The joint work resulted in the position of Stylish Parade Street, which is the vision everyone is now working towards, with the key words "Brave, Thoughtful and Stylish". What has been done so far is that vacant premises have been re-signed, welcoming banners have been set up during the summer of 2022 and dialogue is being conducted with FGK on the green design of the street. We have also financed a coordinated investment in new Christmas lighting in the northern city centre in 2023. The street also benefits from investments in lighting made by MCS on Lilla torg and Gustav Adolfs torg.

Area 3: Davidshall
This area continues to build on the "Escape from mainstream" positioning that emerged from the 2014 Reteam survey. Among other things, this has resulted in the 'Handpicked for you' campaign. In 2022, the area consists of a total of 97% of businesses that are local and this has increased since the first survey in 2014. The collaboration is mainly with the business owners/tenants as the commitment is strong. In 2017, a joint photo project was carried out to highlight the people behind the businesses. A photographer, who is also a shop owner in the area, took artistic pictures of the owners of the various businesses. The pictures were then displayed in a vacant space on the busier pedestrianised street, with the aim of presenting the Davidshall area. The uniqueness and personalisation highlighted the character and strength of the area, along with a hand-drawn map. An example of a property owner project was with Riksbyggen in 2021 when their redevelopment of the old police station was completed, when a material with the area's offer was produced by Malmö Citysamverkan and distributed by Riksbyggen. Leftover material was distributed to the mentioned businesses. They in turn distributed the magazines to their guests and customers so that they could continue to advise on what was on offer at/around Davidshall. Collaboration also takes place on an ongoing basis with the City of Malmö, including around the summer street Kärleksgatan and the opening of Davidshallsgatan after the remodelling. More about this elsewhere in the application. The first Support your local campaign focussed on areas 3 and 4. All the businesses were photographed by a local photographer and the businesses were then given full rights to all the images to use in their own marketing.

Photo: Emma Larsson

Area 4: Stortorget, Gamla Väster, Centralen, Hamngatan, Kv. Caroli, Östergatan

This is an area that will be reviewed now that a new city manager responsible for this area has been hired. Since the area is large and diverse, it has so far been divided into micro areas for different initiatives. No in-depth positioning work has been done yet, but it will probably result in continued work in micro areas to best take advantage of each place's unique opportunity. What has been done so far is cooperation with the business community on Hamngatan, such as marketing, signage and decoration (benches and trees). Early work was also done on Gamla Väster, where property owners and the municipality also participated. This resulted in improved bicycle parking and decoration. The site at the intersection of Mäster Johansgatan/Västergatan has in recent years developed organically into a cool and different meeting place with mainly a restaurant offer. This development was possible after the City of Malmö invested in refurbishing and transforming Mäster Johansgatan into a pedestrianised street (completed in 2017).

Meetings have recently been held with businesses along Östergatan and Drottningtorget to see what can be added. Area 4 has one of the largest event spaces in the city centre, Stortorget. The area is used by the Malmö Festival, among others, but is otherwise furnished to offer visitors places to rest and reflect.

Sweden's first cultural sound zone

This is just outside the city centre, but we have to say a few words because it shows Malmö's unique drivers and different approach.

In autumn 2021, the Urban Planning Committee approved the Sofielund planning programme. Just as there are noise zones for industry, there should be noise zones for culture. This is one of the main features of the Sofielund planning programme. The plan is to turn the district's business area into a cultural noise zone, which can be described as a delimited area where businesses can make noise without disturbing residents.
Today, the business area is home to everything from factories and car repair shops to music clubs and leisure organisations. With its heart along Norra Grängesbergsgatan, the dynamic area is both a place to work and visit for Malmö residents. The established character of the area is both a prerequisite and an enabling factor to strengthen the place.

The 6053 Sofielund planning programme is a collaborative effort between the City Planning Office, the Culture Department, the Leisure Department, the Environment Department and the Property and Street Office. The plan includes, among other things, increased land use, how the site will be made safe for traffic, how consideration will be given to the already established activities along Norra Grängesbergsgatan but also to the historical heritage of the site. It also includes the idea of a participatory culture to engage local stakeholders in the development.
The plan is unique in its kind. By strengthening the site, local businesses are given more opportunities to operate and develop in the area. The decision that Malmö will have Sweden's first cultural noise zone shows a unique direction for Sweden in how local forces in culture and business can be promoted in urban development.

Accessibility/Feasibility

The future of mobility now

"The future you choose to see affects how you act now", a wise person once said", a wise person once said.
The work being done today in Malmö and Malmö City regarding accessibility and mobility is of course the fruit of what has been planned in the past, but also part of the mobility of the future - already now. If you are travelling from the outskirts of central Malmö - from Malmö C in the north to Södervärn in the south, about 3 km - you will either take a city tunnel train or a Malmö Express bus, or perhaps a rental bike. You have parked your car in a Mobility Centre on the edge of the city. Mobility is about movement in the city, the flow of goods and people. And the mobility of the future is shared and combined, with a focus on both sustainability and agility.

Mobility centres and mobility hubs

A number of mobility centres in the city are connected through mobility hubs in the urban environment. This is a collaborative project between the City of Malmö, P-Malmö and Skånetrafiken. Classic car parks are being transformed into Mobility Hubs with new business models and shared vehicle services in the form of car pools, rental bikes and electric scooters to complement cycling and public transport. There will be mobility zones/mobility hubs around the city to ensure that as many people as possible have access to a shared vehicle. When new car parks are built, they are designed as mobility hubs from the start. The work was originally a budget assignment from Malmö City Council, which was reported back at the end of 2020. Since then, implementation work has begun. Several multi-storey car parks in the city centre or close to it are involved. First out is the Anna car park in Malmö City, followed by the Godsmagasinet car park at Malmö Live adjacent to the city centre. Work is progressing and the next step will be to establish mobility hubs in central Malmö.

In the process, the public has also been invited to dialogue on the Mobility Hubs:

Mobility gardens

The City of Malmö decided in April 2022 to introduce 100 so-called mobility gardens, parking spaces for shared micro-mobility. To address the challenges that arose when electric scooters arrived in Malmö, the city is introducing special infrastructure to relieve already overcrowded bike racks. Implementation is expected to be in place by the end of the year 22/23. The city's politicians have also tasked officials to look at another 100 places with implementation in 2023. It remains to be seen on what principles this will be and with what design, based on the ongoing evaluation that is being made. Development and implementation have taken place through internal collaboration between various city departments and Municipal Engineering. The electric park bikes and mobility gardens are primarily located in central Malmö.

Malmö by Bike and bike racks

Every fourth journey in Malmö is made by bike. The City of Malmö is actively working to stimulate cycling.
Malmö has been named Bicycle Promotion Municipality of the Year in 2011, 2012, 2013 and 2015. In 2018, Malmö was named by the country's cyclists as the best cycling city in Cykelfrämjandet's Cyclist Velometer. Malmö has also been highly ranked in the Copenhagenise index for several years, as one of the world's best cycling cities.

Malmö By Bike is a co-operation between the City of Malmö and Clear Channel. There are currently 100 bike stations in Malmö, with 1000 rental bikes. A subscription costs SEK 250 per year, which means that anyone who wants to can cycle in Malmö. About half of the stations and bikes are located in the centre of Malmö.

In order to contribute to the Traffic and Mobility Plan's goal of increasing cycling shares by 2030, the City of Malmö is working continuously to raise the level of service and standard of bicycle parking. By providing safe and secure bicycle parking of a high standard in the vicinity of public destinations, the city helps to increase the incentives to use the bicycle as a means of transport to a greater extent.

In the city's 2022 budget, officials were instructed to "pay particular attention to the possibility of creating more bicycle racks with the possibility of better lockability in the urban environment when planned replacement of existing bicycle racks takes place. Within the framework of the assignment, more places for bicycle parking should also be identified".
In total, the city has built 794 new bicycle parking spaces in 2022.

Photo: Monkey eye

Cycle parking facilities 2020-2022

Three-year project during 2020-2022 that aims to continuously plan and order bicycle racks for public land, and contribute to the improved bicycle infrastructure in the city of Malmö. Bicycle racks are placed based on requests for completion from the public, in collaboration with the organisation's projects where needs have emerged or where the project manager for bicycle parking projects has identified a need. The identified needs are developed through an inventory of the street environment in selected visitor-dense places with a clear need, and external studies are commissioned for larger routes. This can include the city's commercial areas, public transport stops and stations, squares and outdoor and indoor event spaces. (taken from OG TN-2019-8373, project number 9250). New three-year project for 2023-2025 decided by TN.

Impact: Target to place approximately 400 bicycle parking spaces annually (taken from OG TN-2019-8373, project no. 9250)

Photo: Monkey eye

The metropolitan package

The metropolitan package is Malmö City's part of the Sweden Negotiation. Within the Sweden Negotiation, metropolitan agreements have been reached with Sweden's three metropolitan regions of Stockholm, Gothenburg and Skåne on measures that improve public transport and lead to increased housing construction. For Malmö, the metropolitan package involves an investment of 26,750 homes by 2035, in return for state co-financing of eight electric bus lines, the Malmö commuter train initiative and 14 cycle lanes.
Most of the bus routes are or will be served by electrified express buses, 24 metres long with boarding and alighting at four doors along the length of the bus. All these bus routes start from or pass through the city centre. Storstadspaketet is a collaborative project between various departments in the City of Malmö and Skånetrafiken.

The project cost estimate for the infrastructure investments is approximately SEK 4 billion, and the following sub-projects, among others, have been completed in 2022:

• MalmöExpressen line 8, which operates between Västra Hamnen and Lindängen, started operating on 12 June 2022 with the new 24m fully electrified buses
• On the same day, the new city bus line 10, which serves Malmö C - Hyllie, was established
• Dialogue, through Malmö Citysamverkan, with traders on Davidshallsgatan
• The Davidshallsgatan project is complete and has opened for bus traffic, the inauguration was carried out in close collaboration with Malmö Citysamverkan.
• The Malmö C, Gustav Adolfs torg, Värnhem and Södervärn terminals are in various stages, from feasibility study to detailed design
• The first bicycle object has been delivered. It is a section of cycling object no. 6 in Framework Agreement 8, along Davidshallsgatan in the city centre
• Implementation agreement signed for MalmöExpressen line 5
• Next up is the remodelling of Djäknegatan and Gustav Adolfs torg, both for infrastructure and urban life/meeting places/urban greenery. And work on Mexbus line 4 continues, through the whole of Malmö in an east-west direction. Through the city centre of course!

When the remodelling of Davidshallsgatan was completed, an opening ceremony was held in collaboration between the City of Malmö, Malmö Citysamverkan and the businesses on and around the street. Live music, ribbon cutting, Moomins, free ice cream, subsidised coffee from a member, face painting, balloon figures, decoration, activity/play area and tables, benches and tents on the street. Graphic material was produced by a committed member, including stickers to continue to be used and strengthen the image of the area.

Photo: Monkey eye

Skåneleden in the city centre

One of the most important tasks of the municipality is to ensure that its inhabitants and visitors feel good and appreciate their city and surrounding area. Walking along the recently completed Skåneledst routes through the municipality promotes both health and enjoyment. Not only does the trail run through beautiful countryside, but we have also recognised the extra quality of leading it straight through Malmö City. Along the city centre section, the city's variety is experienced where interesting and beautiful squares, streets, cemeteries and parks are passed.

Pedestrians

With its topography and relatively short distances, Malmö is well placed to be a pedestrian-friendly city. A dense, mixed-function city with a fine-meshed street network provides good conditions for people to move around on foot. Gathering pedestrian and bicycle traffic in common routes favours trade and services while contributing to public life and safety. The masterplan brings together a number of strategies relating to accessibility for all pedestrians, the children's perspective, surface needs, orientability and important destinations.

Car parking

In Malmö City, P-Malmö has 9 car parks that manage over 35,000 parking spaces. The parking spaces are located in both our own and external property owners' car parks. In P-Malmö's car parks there are various options for parking for shorter or longer periods, or for renting a parking space around the clock. Some of the facilities also offer residents' parking, bicycle parking or car pools. The car parks focus on sustainability and safety. Aimo Park also has a large number of car parks in city centre locations. With many parking spaces, Aimo Park offers subscriptions both for those who work in the city centre and only want to park during office hours but also 24/7 and night/weekend parking. Information about parking is gathered at malmocity.se where visitors are easily guided to the various options.

As regards on-street parking, there are around 2000 spaces in the city centre, of which just over half are available for residents. The number of spaces in public car parks in the city centre has remained relatively unchanged over the last 3-5 years, with a possible slow decrease in the total number of spaces. This is due to the disappearance of individual spaces in favour of other things that we want to prioritise in the urban environment, such as bicycle racks, tree plantings and, more recently, electric bicycle racks (mobility gardens). In 2021/2022, 24-hour parking charges were introduced in these areas. Previously, parking was free during nights and Sundays and now there is a low rate during nights and weekends of SEK 2 per hour. The plan for the future is to continue to transform the street space to accommodate functions other than car parking; at present, other mobility services are being considered.

Malmö works

An exciting initiative from a number of companies, facilitated by the City of Malmö and in which Skånetrafiken is a partner, is Malmö Works. The concept is based on the companies' ambition to travel in an environmentally friendly way, on business and to and from work. Today, some 15 companies, with around 7,000 employees, are linked to Malmö Works, many of them in central Malmö, but the project is growing all the time and the ambition is for 150 companies to be involved by 2025.

https://www.malmoworks.se

Efficient logistics to and from Malmö

A well-developed road and rail network, the largest airport in the Nordic region and one of the EU's priority ports make it easy to transport goods and people locally, regionally, nationally and globally.

• Copenhagen International Airport (Kastrup) is easily accessible by train and car via the Öresund Bridge. The train journey takes 21 minutes from/to Malmö Central Station and 13 minutes from/to Hyllie.
• Trains from Malmö to Copenhagen Airport and Copenhagen city centre, among others, depart every 10 minutes during rush hour. Thereafter, trains depart every 20 minutes.
• Malmö has invested in the City Tunnel and the new Malmö Commuter Line, giving the city seven commuter train stations and shortening commutes on a number of routes. The investment in infrastructure increases mobility, connects the city and promotes development around the station areas.
• The first MalmöExpress line (the 24 metre long double-decker buses) started running in summer 2014. Now the bus system is being expanded with more MalmöExpress lines, which are also fully electrified. Line 8 will open in June 2022.
• Malmö Airport is located 30 kilometres east of the city and can be easily reached by Flygbuss in 40 minutes.
• One of Sweden's most important cargo ports is located in Malmö. The port is designated by the EU as an important so-called "Core port" and combines freight and passenger ports. Freight handling includes ships, trains and lorries with efficient transhipment between them.
• Malmö has two ring roads (Outer and Inner Ring Road) which contribute to efficient logistics.
• From Triangel Station, you can reach almost all of Malmö in a short 30-minute bike ride.

City logistics

Älskade Stad originated in Stockholm, where Vasakronan is one of the partners. With experience from there, they wanted to bring the concept to Malmö. They saw that it worked for them:

• Partners have sustainability strategies that support the collaboration and are embedded at the highest level of the organisations
• Partners have their own distinct business areas in which they operate
• Collaboration is based on openness and trust, and a shared desire to create new sustainable business models

A need was identified in Malmö as the city centre has many pedestrian streets with regulated traffic, but unfortunately with poor enforcement. At the same time, there are clear requirements for the reduction of heavy vehicle movements and an opportunity for off-peak transport to a co-loading centre. Malmö City was identified as a focus area and Vasakronan now offers Triangeln as a co-loading centre, also for other property owners.
The result is striking: over 7000 fewer heavy waste transports/year are now made, just to Vasakronan properties!

Opening hours

The recommended opening hours for businesses in the city centre are weekdays 10am-7pm, Saturdays 10am-5pm and Sundays 11am-4pm. The city's three shopping centres and Åhléns City and Saluhallen have extended opening hours, which means that accessibility for customers and visitors is very good, whether they are looking for products, services or food and drink. At events, the ambition is to also include Sundays, as a strategic way to increase awareness that the city centre is also accessible on Sundays. For example, this has resulted in the Design & Crafts Market expanding from being only on a Saturday, to now being all weekend. Similarly, the recurring International Food Market has included Sundays for some years now. The City's opening hours are marketed, among other things, via malmocity.se, where even deviating opening hours are clear to the visitor.

Safety & Security

The number of reported crimes in the city centre has decreased drastically in recent years, from 14 273 (2018) to 10 653 (2022). According to the Police Safety Survey (2022), the safety index for being in the city centre has remained relatively stable at a good level over the past five years. When many people come to the city centre to visit shops, culture and restaurants, it presents certain challenges. Collaboration is an important part of this, and an active city centre is a prerequisite for making the city attractive and vibrant. The police are part of this co-operation. In close dialogue with the city and other actors, the police authority works together for a safe and secure city.
After the pandemic, which affected the city and the city centre in many parts, the flow of visitors is now starting to return to normal. The work in the city centre consists of a high presence at certain times when there is a need. The police are present outside pubs, for example, in close dialogue with security guards and restaurateurs. Area police officers make periodic visits to show presence but also to promote dialogue.

Police co-operation, in different situations and contexts:

Malmö Citysamverkan: If necessary, contact and dialogue is established with Malmö Citysamverkan. The police attend meetings convened by the network.
Safer Malmö: Inter-agency efforts against the so-called "black economy". The Environmental Administration coordinates the work together with the authorities, the Rescue Service and various relevant departments within the City of Malmö. Supervision of community centres, shops, properties, restaurants, etc. Greater opportunity to get rid of rogue businesses in the city of Malmö as together we have a "bigger toolbox".
The pub and hotel network: Clear contact for pubs and hotels with the police. The police attend meetings organised by the network.
Hook inspectors: The police carry out inspections of licensed premises, both restaurants and entertainment establishments in Malmö. Here they look at, for example, licences, possible over-serving and public order at our licensed premises.
Police Volunteers: Citizen volunteers are part of the volunteer group. They move continuously in the city centre and elsewhere. Sometimes with a clear mission, e.g. dissemination of information, but also with a security and confidence-building focus.
Location-based work: The police work in the city centre during evening and night weekends with so-called "microsite" work. Here, police resources are located at selected locations in the city centre for boundary-setting and confidence-building work focusing on violence in the public environment.
External police staff: Targeted work in the centre based on the local situation. The resources work to build trust and set boundaries. For example, at public gatherings, public events and at times when there is extra movement of citizens in the centre.
Public order officers in the city centre: The coordinating function at the police has regular contact with security guards in the city environment. The coordinator handles reconciliations, acts as a contact point and manages the authorisation of security guards. Information is shared and disseminated quickly and efficiently within the group of security guards.
Shopping centre Malmö: Clear lines of communication with all major shopping centres. Sharing of information internally and externally to meet and manage local situations and trends.

Municipal security guards
In the summer of 2021, a collaboration room was completed at Möllevången and the KOV (municipal security guards) initiative began. The background to the project is an investigation from 2019 initiated by the Samverkan Möllan network: "In dialogue with the police, investigate the possibility of supplementing the work of the police with municipal security guards." - Interface between state and municipality in the public space.
The police train, appoint, supervise and monitor these security officers. There are currently five of them. The task of the security guards is, among other things, to create security through visibility, contact-building dialogue, preventive measures, advice and instructions, general information and, to some extent, external supervision of municipal properties.

On the city railway stations at the Triangle there is a specific co-operation regarding security guards. This is a collaboration with Skånetrafiken (Region Skåne) in accordance with agreements that regulate boundaries at the stations. Skånetrafiken pays half the cost of the security guards. Equipment and images from the camera surveillance are owned by the Swedish Transport Administration (so cooperation with them as well), but surveillance takes place via Malmö alarm centre, which contacts the security guards on site when they detect a need for them (can direct them to unwanted events). The effect is both security creation and suicide and crime prevention.

Safety cooperation with property owners

An example of specific and area-wide security cooperation is the Triangeln shopping centre and the McDonald's restaurant problem with disorderly youth in 2019. The centre management, together with McDonald's and the Police, took action; e.g. turning off WiFi which reduced the attractiveness for young people to hang out there, increased patrols by the Police, McDonald's hired an entrance attendant. It turned out that the young people came from a nearby school and contact was made with the headmaster there and the young people were given rules of behaviour. The initiative was successful and the result is that Vasakronan, the Police, St John's Church, McDonalds, the nearest schools, the Social Services Department, the Leisure Services Department and Securitas now meet every three months to exchange information about the situation in the area around Triangeln in order to get a common picture of the situation and discuss measures. The results are good, with the information and relationships enabling them to quickly interact and co-operate directly with each other, and to co-ordinate activities and focus on the same areas. The efforts to promote safety have contributed to the Triangle continuing to be a popular destination. In 2022, turnover and visitor numbers were in line with the last normal year 2019 (-1.5%) and the occupancy rate is the highest since 2017.