Second hand with us should feel like stepping into a luxury store, with unique garments and personalised service.
How did your business start?
About ten years ago, we started working with luxury branded children's clothing from home. We realised quite quickly that there was a clear demand for quality second-hand garments in good condition, and that's where the idea of creating something more established around that grew.
What is your vision for the shop?
Our vision is to offer a unique and carefully selected range where fashion meets lifestyle. We want to combine strong brands with personalised service, where the customer can book their appointment and get a more exclusive and personal experience.
How do you work with sustainability in practice?
Second hand is fundamentally a sustainable way of working, as we give garments a longer life cycle. Our ambition is to emphasise this by creating a store that feels as inspiring and thoughtful as a new store.
How do you select the range?
Our range is shaped by what our customers want, combined with our own taste and sense of style. We strive to always offer products that feel relevant, inspiring and in line with our identity.
What do you think distinguishes second hand from new fashion?
Second hand often offers higher quality and more durable materials, especially among the brands we work with. In addition, the garments already have a history and may even increase in value over time, unlike much of the fast-moving fashion.
What inspires you in your work?
The visual expression is a big part of the inspiration. Being able to combine items in different ways and create new expressions is something that feels almost like a craft or a form of art.
What do you hope customers feel when they leave the shop?
We hope that customers feel seen and personalised. That they have had a moment of calm, inspiration and an experience that feels both exclusive and welcoming.
If someone has never shopped second-hand, what would you say to them?
Try it out. The experience can feel like shopping for something completely new, but with a more personalised feel. With us, you get the same level of service as in a luxury store, while allowing you to make a more informed choice.
You'll save money while finding pieces that inspire and stand out.
