At NORMAL we sell normal products at abnormal prices. The range includes well-known brands in e.g. skin care, hair care, dental care, shampoo, make-up and cleaning. In short: all the things you can't do without in your everyday life and would rather not miss on your shelves at home. All products are sold at fixed, low prices, which means you won't find any sales offers or price reductions with us. In return, the goods cost the same the next time you come.
However, NORMAL is more than fixed, low prices on well-known brands. Our goal is that it should always be a new and unique experience to visit one of our stores, even if it's only been a week since you last visited NORMAL. That's why we constantly change our range at NORMAL on shelves and podiums - with the exception of the fixed range of well-known brands, so there are always new products to find and explore. Our store maze invites the customer to go on a treasure hunt among the many and exciting goods from both known and unknown brands and it is easy to fill the shopping basket - without emptying the bank account.
NORMAL is a Danish-owned retail chain. We opened the doors to the first store in Silkeborg April 2013 and the chain has since grown with more than 400 stores in Denmark, Norway, Sweden, Holland, France, Finland and Portugal.
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Welcome to NORMAL!
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